Branded Keywords May Not Boost Ranking Anymore

Branded Keywords May Not Boost Ranking Anymore

Some suggest that Apple will take actions against infringements of branded keywords.

What can we do next to fix?

If your mobile app marketing strategy is to leverage other apps’ branded keywords, there are some suggestions for you:

If your app branded keywords are used by other apps, make a formal complaint to Apple with no hesitation.

Log in the website to make a complaint


The numbers of disputed apps are 50 at maximum in every complaint. List all the platforms, such as iPhone, iPad, and Mac if the disputed apps are available on those platforms.

One thing you should keep in mind: the process of a complaint may take your 2 or 3 months. Another quicker way is to contact the disputed party to cease the illegal act with adequate convincing evidence. If it fails, dispute complaints are welcome at any time.

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